Pepsi is a carbohydrate soft drink which is produced and manufactured by the Pepsico company. It is considered as one of the leading food and beverage companies worldwide. The Pepsico company has a global portfolio of various beloved brands. It has made the highest records in receiving annual net revenue across the world. To know more about net worth of Pepsi in 2018, keep reading the following article.
Pepsi was originally founded and developed by Caleb Bradham in 1893. He made it in his drugstore where the drinks were sold. The syrup was introduced as Brad’s Drink into the market. In 1898 the drink was renamed as Pepsi-Cola which came from the root of the word ‘dyspepsia’ and the kola nuts used in preparing the recipe.
Bradham thought of creating a drink that helps in digestion and improves the energy. In 1903, the drink got sold more than 7,968 gallons. The sales got increased in the next year and sold more than six-ounce bottles. In 1926, the original design of the Pepsi logo was redesigned, and it was changed again in the year 1929.
Due to the financial losses, the Pepsi-Cola company went to bankrupt in 1931, because of the fluctuating sugar prices which resulted in the World War 1. The Coco-Cola Company tried to purchase the Pepsi-Cola and offered the opportunity three times but the offer got declined on each occasion.
The first trademark application was filed on September 23, 1902, for the Pepsi-Cola and the registration was approved on June 16, 1903. It got expired on April 15, 1904. The Company filed the second trademark on April 15, 1905, and got a successful registration on April 15, 1906.
With a radio advertising campaign, Pepsi gained popularity in 1936, by featuring a jingle which never ends. Within two years, the Pepsi-Cola profits got doubled. To establish the new success for Pepsi, Guth (former president of Pepsi) has used Loft’s (president of Coco-Cola) finances.
Later in the 1940’s Walter Mack was appointed as the new President of Pepsi-Cola. Mark realized the fact that blacks were an untapped niche market and hired Edward F. Boyd to lead a twelve-man team. To promote Pepsi all over the country, he led the sales team composed entirely of blacks. Currently, Indra Krishnamurthy Nooyi is serving as the CEO and the Chairman of Pepsico.
Pepsi had won the Short Industry Award for Best Large Business. The company has also won the Gold CLIO Award for the brand’s commercial with praised National Football League Player, Marshawn Lynch.
Net Worth & Earnings:
Pepsi net worth currently stands at $20 billion. The company annual net revenue result in $43.3 billion by distributing the products in more than 200 countries. In 2017, the revenue got amounted to be more than $63.53 billion worldwide. Current market value of Pepsi is more than $155 billion.
Pepsi has featured in several films, like Home Alone, Fight Club, Back to the Future Part 2, and World War Z. The company launched new variations in 2012 and 2016. In March 2013, Pepsi has reshaped its 20-Ounce bottle for the first time in the 17 years. Pepsi has topped the Coke’s market value in the mid-2000’s.